STUDIO CREATIVE x ART DIRECTION
BRANDING . STUDIO CREATIVE / ART DIRECTION
Building brands, studios, and creative systems from the ground up—or giving existing ones new life. I’ve worked full-time within studios for several years, alongside shorter-term engagements, leading branding and creative direction for both large organizations and smaller teams. My experience spans studio-wide branding and project-specific identities, from strategy and visual systems to campaigns, digital experiences, and physical environments.
I’ve also built and managed creative teams of different sizes, leading multidisciplinary work across studio and campus environments while keeping the brand cohesive from the big-picture vision through execution.
BRAND STRATEGY · CREATIVE DIRECTION · STUDIO BRANDING · IDENTITY · VISUAL SYSTEMS · TEAM LEADERSHIP · WEB · UI/UX · CAMPAIGNS · ENVIRONMENTS · SOCIAL
01
ALH
A historic creative property on Lake Travis, built around art, community, education, and meaningful gathering. The brand brings artists, entrepreneurs, educators, and community members together through cultural events, workshops, exhibitions, and shared creative experiences while preserving the property’s artistic legacy.
02
FUGA
a cinematic fragrance and lifestyle house built around travel, memory, nature, and human connection. Each scent transforms a place, object, or lived moment into an intimate sensory story—creating a brand world designed to be discovered, collected, and remembered.
LAUNCHING 2026
03
MASTERS OF MAYHAM
A stylized multiplayer game that blends social deduction, roguelite action, monsters, and character-driven worldbuilding. Players choose distinctive “Imps” and navigate a chaotic world built around strategy, deception, personality, and mayhem.
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04
INKXKNI
a flow-state fashion and lifestyle brand that transforms music, movement, and hand-painted art into wearable design. Its sound-infused visual language extends beyond apparel into custom fashion, art, products, festivals, projection, and immersive experiences—connecting fashion, art, music, technology, and culture.
05
AVALON
an AI-powered, player-driven gaming universe where players can explore interconnected worlds, build their own experiences, and carry their characters, progress, gear, and creations across them. It combines worldbuilding, social gameplay, creator tools, intelligent NPCs, and a player economy to create an evolving universe shaped by its community.
06
MIND . NOURISH . FORM
A bold, modern nutrition and behavior coaching brand centered on real food, mindful choices, and sustainable habits. With an energetic yet grounded identity, MNF helps people better understand their bodies, strengthen their mindset, and create lasting change through Mind. Nourish. Form.
LAUNCHING 2026
07
EMBER
A character-driven lifestyle and collectible brand built around bold self-expression, playful chaos, and “good vibes.” The world expands from original character design into plush, fidget products, packaging, merchandise, and storytelling, creating a colorful IP designed to grow across products, entertainment, and culture.
LAUNCHING 2026
08
AFTERGLOW MAG
A cultural lifestyle brand built around connection, atmosphere, and discovery. I developed the visual identity and creative direction across editorial, digital, social, and experiential touchpoints—combining refined typography, cinematic imagery, and prismatic light into a cohesive, immersive brand world.
LAUNCHING 2027
INSIDE THE WORLD
WORLDBUILDING · PROCESS · PRODUCTION DESIGN
This is where the worlds are actually built—through research, world rules, lore, visual development, production design, environments, characters, materials, lighting, spatial thinking, sketch-overs, prototypes, technical exploration, and constant iteration.
I work from the feeling and story outward, establishing the visual and narrative logic of a world before directing how it becomes real. I develop the systems, references, environments, details, and experiences that give an idea its identity, then work across disciplines to carry that vision through design, production, fabrication, technology, and final execution.
What follows is the work behind the work: mood boards, sketches, plans, WIPs, paint-overs, experiments, production notes, failures, discoveries, and creative decisions—the process of turning an idea into a world people can see, enter, play, feel, and remember.
