
AVALON
Studio Creative Art Director . Rebranding . Launch
2024 - PRESENT STUIDO WORK
As a Creative x Director, pipeline architect, and visionary; roadmap planning, creating pitches, kickstarting discussions and product strategy of future planning and big picture vision for stakeholders, founders, and leads while communicating the creative art direction of the studio to internal and external outsource teams. Submitting and combing backlog with producers in Jira, technical art documentation in Confluence, Studio Art Department Architecture : game folder structure, asset organization, production naming conventions, Creative Direction : aiding in level design planning and layout with game designer, story development, art direction boards, call out sheets, and scheduling for upcoming releases, taking initiative to kickstart new IP ideas to monetize and build community for the platform.
Created catalogs of research in Fine Art, Fashion, Music and Entertainment for reference and contacts for higher end partnerships for marketing teams. Facilitating the development of dream lists with founders of future brands. Prepared investment decks. Creating marketing roadmaps with internal and external teams. Managed and balanced collaboration of 31 team members weekly while maintaining collaboration and team management across blockchain, and engineering departments, as well as founder requests from shareholders. Planning with executive producers and QA for roadmap rollouts across departments. Talent Scout, interviewing, and aid in hiring key members of the art department.
Created and sustained the visual direction for the studio as a whole across UI/UX, Characters, Fashion, Animation, Vehicles, Props, Foliage, Architecture, Characters, Branding, FX, Blockchain Marketplace, Marketing departments. Additionally aided the character, props, and vehicles team as an Art Lead and Producer through production cycles.

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BIOMES

ARCHITECTURE
SHAPE LANGUAGE

INTERIORS

MENU UI X UX

BUILD UI X UX

PLAYER UI X UX

DISTRICTS

LIGHTING

FX
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LEVEL MOODS

LVEL COLOR KEYS

LEVELS DESIGN

PROPS

METRICS

KITS

HUMANS

CREATURES

ENEMIES

METAHUMAN PIPELINE
X
CUSTOM AVATARS

ANIMATION

FACIAL BLENDSHAPES
X
INWORLD AI

CHARACTER OUTFITS

SPECIALTY MATERIALS

THOUSANDS OF VARIANTS
NFT MATERIAL SYSTEM

FX

TEXTURES

MATERIALS

VOICE

MARKETING

BRANDING






REBRANDING
VISION x GAME x MARKETING








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REBRANDING INSPIRATION
ART DIRECTION BOARDS

